New Shop Caters to Commuters
Broken Spoke Coffeehouse set to open in Downtown Courtenay…
Mike and Tomiko Collins, the energetic young owners of the Broken Spoke, are creating a place for commuter cyclists to browse for bike gear, enjoy a java, and absorb the unique environment. The handmade wooden tables, chairs, and display cases still have the scent of newly-built woodworking, and along with engraved wooden signs, give a hand-crafted appeal to the shop.
Over a cup of Misty Valley, a unique coffee from Ethiopia, Mike explains the vision for their business. “Tomiko and I met through cycling,” he says. “We both lived in Japan and the vast majority of people travel by bike in the cities, so we got into biking that way.” With a plan for a bike shop in mind, Mike returned home to England for a series of bike mechanics courses, where he received a Level 3 Certificate from Cytech, the British cycle industry training and accreditation scheme for mechanics and technicians.
Two years ago Mike and Tomiko moved back to BC and started saving to open their shop. The Broken Spoke focuses on commuter bicycles only—no mountain bikes. “Transportation is our main thing,” he says. “And the accessories to go with it—lots of panniers and racks. We will also be getting more clothing as time goes on, focusing on safety clothes and rainwear”.
The sun pours in the south-facing windows as we sip the coffee. Where some might see only asphalt parking outside, Mike envisions the space as a community square or courtyard. There are plans for outdoor seating and landscaping with hanging baskets.
“What do you think of the coffee?” Mike asks. “Do you get the bit of blueberry taste in it?” The coffee, he says, is ‘direct trade’, the next wave beyond ‘fair trade’. Direct trade means buying directly from growers, cutting out the traditional middleman buyers and sellers as well as the organizations that control other certifications in order to build relationships with individual producers or cooperatives in the coffee-producing countries. “Working direct with small scale coffee producers, you get different flavors from individual farmers,” he says. “Like the wine business”.
Mike and Tomiko are also active in the Comox Valley Cycling Coalition, each serving as secretary for the group. Both are former teachers and are hoping to focus on education in their shop by the fall, offering bike mechanic courses for various skill levels as well as specific target groups, such as women and seniors.
The Collins are aiming for a July 1st official opening, although they may open sooner. Hours will be 7:30 am to 5:30 pm. Monday to Saturday, with a shorter day to be determined on Sunday.
“We’d like to catch commuters before they get to work, in case they have repairs to do,” Mike says. With a morning coffee to savor as well, any cyclist’s day will be off to a great start.

By Brandy • June 15, 2009
We can’t wait for The Broken Spoke to open so we can come up for a visit from Victoria.
Great photo guys – looking great!!!
By Pam W. • June 15, 2009
Congratulations, guys! this is so exciting for you – I hope you’ll have great success!
By Kirsten • June 15, 2009
Wow, your awesome idea has come to fruition. I remember chatting about this over many conversations in Victoria, congratulations on making the dream a reality
By Patricia Mesquita • June 17, 2009
Wow, Nice to see that things are working out! Best of luck with all guys!
By Linda Collins • June 18, 2009
Congratulations, you have both worked so hard to get this far. Can’t wait till we see you and your shop in 4 weeks. Love Linda and Terry
By fredrick • June 18, 2009
Misty Valley is NOT Direct Trade. Roasters shouldn’t lie about getting certain coffees via direct trade. You can get Ethiopia Misty Valley from many roasters. And the main importer is located in Holland FYI.
Retailers should do their homework when talking about coffees and not believe everything their roaster has to say.
By Ben and Becky • June 21, 2009
Well done Guys! Good Luck and hope to see you soon for a coffee and a bike ride.xx
By Anne and Brian • June 21, 2009
Congratulations to you both.Hope to have a cup of coffee with you in the near future.Love Anne and Brian xx
By Wendy Binns • June 26, 2009
Sorry we wont be there this year but look forward to seeing you very soon. Best of luck. Love and congratulations from Wendy and Jack xxx